5 Tips for Branded Packaging that Fits All Your Products
If you’re looking to sell your products in branded customize packaging, it’s essential that your packaging fits every item you stock. After all, no one wants to open up their purchase and find that the items they bought don’t fit inside the packaging! If you’re not sure how to ensure this happens, consider these five tips for branded packaging that fits all your products. [continue with your tips and then list some of the common pitfalls to avoid.]
1) Measure before designing
When you design a new product, keep your existing packaging in mind. You should know whether it will fit inside your current packaging so you won’t have to redesign everything when you scale up. If it’s not a perfect fit, you might need to change your design—it’s easier and cheaper to make those decisions early on than later.
2) Keep it Simple
Look at your current product line and figure out how many sizes of packaging you’ll need. If you carry a large number of products, it might be best to have custom printed mailers so customers can easily find what they’re looking for. If you don’t stock a lot of inventory, regular bags will do just fine.
3) Save Money with In-House Printing
Many companies try to save money by outsourcing printing. But when you have in-house printing capabilities, you won’t have to pay shipping and handling on an item and can make changes as needed. This flexibility comes at a lower cost than outsourcing packaging—which will increase your profit margin over time.
4) Make Sure Labels Are Visible
The only way to tell which product is inside a package is by looking at its label. If you don’t make sure your labels are placed visibly, you risk customers making inaccurate guesses about what’s inside your packages. And if they receive an order with items they didn’t purchase, it could be disastrous for your brand and sales.
5) Print Stickers Last
If you don’t have enough room on your custom cupcake boxes, or if you are simply tired of customers asking where they can find one of your products, try printing a sticker that identifies your product. Simply apply it to its packaging and attach it to all relevant pages in your catalog. This is an easy way to brand products as yours and drive sales.
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If you’re looking to sell your products in branded customize packaging, it’s essential that your packaging fits every item you stock. After all, no one wants to open up their purchase and find that the items they bought don’t fit inside the packaging! If you’re not sure how to ensure this happens, consider these five tips for branded packaging that fits all your products. [continue with your tips and then list some of the common pitfalls to avoid.]
1) Measure before designing
When you design a new product, keep your existing packaging in mind. You should know whether it will fit inside your current packaging so you won’t have to redesign everything when you scale up. If it’s not a perfect fit, you might need to change your design—it’s easier and cheaper to make those decisions early on than later.
2) Keep it Simple
Look at your current product line and figure out how many sizes of packaging you’ll need. If you carry a large number of products, it might be best to have custom printed mailers so customers can easily find what they’re looking for. If you don’t stock a lot of inventory, regular bags will do just fine.
3) Save Money with In-House Printing
Many companies try to save money by outsourcing printing. But when you have in-house printing capabilities, you won’t have to pay shipping and handling on an item and can make changes as needed. This flexibility comes at a lower cost than outsourcing packaging—which will increase your profit margin over time.
4) Make Sure Labels Are Visible
The only way to tell which product is inside a package is by looking at its label. If you don’t make sure your labels are placed visibly, you risk customers making inaccurate guesses about what’s inside your packages. And if they receive an order with items they didn’t purchase, it could be disastrous for your brand and sales.
5) Print Stickers Last
If you don’t have enough room on your custom cupcake boxes, or if you are simply tired of customers asking where they can find one of your products, try printing a sticker that identifies your product. Simply apply it to its packaging and attach it to all relevant pages in your catalog. This is an easy way to brand products as yours and drive sales.
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You can use [html][/html], [css][/css], [php][/php] and more to embed the code. Urls are automatically hyperlinked. Line breaks and paragraphs are automatically generated.