CSS
html, body {
background-color: #222;
height: 100%;
width: 100%;
display: flex;
justify-content: center;
align-items: center;
overflow: hidden;
}
h1 a {
color: #fff;
font-size: 10vw;
text-decoration: none;
text-transform: uppercase;
letter-spacing: 6px;
display: inline-block;
position: relative;
font-family: 'Merriweather', serif;
-webkit-mask-image: linear-gradient(-75deg, rgba(0,0,0,.6) 30%, #000 50%, rgba(0,0,0,.6) 70%);
-webkit-mask-size: 200%;
animation: shine 2s linear infinite;
}
@keyframes shine {
from { -webkit-mask-position: 150%; }
to { -webkit-mask-position: -50%; }
}